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Focal Point has been an industry leader in out-of-home advertising since 1987, helping businesses deliver successful campaigns from planning through to delivery

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focalpoint_adv Focal Point Advertising @focalpoint_adv ·
24 Mar

🟢 Flip the Branding: Logo BIG and at top - don't hide it in the bottom right (logo at top = +32% brand recall)! 🟢 Humanise it: Feature people and real emotions - this builds engagement.
🟢 Have fun: If the ad makes them smile, your brand stays in their head. 👊
#OOH #DOOH

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focalpoint_adv Focal Point Advertising @focalpoint_adv ·
24 Mar

You’ve secured the site✅ ...now, how do you win the street? 🤔
🟢 Kill the copy: Use less than 10 words – you have 2 seconds people!
🟢 Go Bold: Use high-contrast, distinct colours. Bland doesn't stop traffic!

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