The Challenge:
Lords, a building supplies giant, needed a splash to announce its arrival in five new South-West London stores. They were unknown to local trade professionals – their main target audience.
The Solution:
A multi-pronged campaign targeting builders right where they lived and worked, including well placed, eye-catching 6-sheets in key locations. This was then overlaid with billboards, buses and sandwich bags to help reinforce the brand message.
The Results:
The month-long campaign covered Putney, Mitcham, Kingston upon Thames, and Sutton. Lords became the talk of the town, ensuring no builder could miss their exciting arrival.
“We are really pleased with the campaign and have had hugely positive feedback from the board, too. We’re delighted with the outcome of this project.”
Marketing Director
Lords Builders Merchants
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